Time to come clean on marketing budgets…..

We love pitching and we’ve been doing a lot of it recently so it would appear that recessionary barriers are breaking down a little, at least. However, in these money conscious times, we would like to propose a new rule when it comes to competitive pitches. Please, please let competing agencies know what your budget is! Read more about why our esteemed leader – under his knew C&IT pseudonym – feels so strongly on the subject ………

http://tiny.cc/YxMFX

Marketing Excellence Awards

Hot off the press, we’ve been listed as a finalist in the 2009 Marketing Excellence Awards. The prestigious awards, which will actually be held in February 2010, celebrate organisations and individuals who have contributed to the marketing profession across the year. We’ve entered with a project which took place earlier this year for our client, Indesit Company. It’s already delivered fabulous results for Indesit, so let’s hope that we come up trumps on February 17th – we’ll keep you posted.

In the meantime, feel free to pass judgement on the event yourself.

Coaching the coaches

Back in July, Crane’s Eye View revealed that Line Up was working in conjunction with UK Athletics and England Athletics to produce a series of films targeting the UK’s 11,500 registered athletics coaches.

The films introduce a new coaching concept that involves and empowers athletes. The concept and the films have been driven by David Hemery, CBE and former Olympic Gold Medallist.

The films were shot using the amazing facilities at Loughborough University and the first module in a series of ten was launched last week on the UKA Coach website. A new module will be released weekly looking at various different disciplines within the sport.

Here’s hoping that it gives our athletes a head start for 2012!